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Step 1: Company Research (30 seconds)

• Check company LinkedIn page for recent posts
• Look for recent news articles (Google News quick search)
• Note company size, growth stage, and market position </aside>

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Step 2: Personal Research (45 seconds)

• Scan prospect's last 2-3 LinkedIn posts/activities
• Note career transitions in last 6-12 months
• Identify content they've engaged with recently </aside>

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Step 3: Connection Points (45 seconds)

• Find genuine commonalities (location, industry, education)
• Look for mutual connections or shared groups
• Identify specific problems their role/industry faces </aside>

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The POWER Technique

• Position (their job title and responsibilities)
• Organization (company size, industry, challenges)
• Why them? (why are they specifically worth reaching out to?)
• Engagement history (what content do they interact with?)
• Relationships (mutual connections or shared experiences)

Expert Insight: "There was some commonality between us. It could be your university, business school, geography... I always try to avoid people that I have nothing in common with." - Jorge Martínez-Arroyo (37% response rate)

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💪🏽How to use AI to do the homework?

Yes, now AI can do a deep dive into your prospects for you, here’s how:

• ✅ Step 1: Create a Campaign

• ✅ Step 2: Add Your Prospect List

• ✅ Step 3: Set Up Connection Request Message

• ✅ Step 4: Choose or Create AI Variable

• ✅ Step 5: Understand the Prompt Logic

• ✅ Step 6: Preview the Personalization (Optional)

• ✅ Final Step: Launch Your Campaign