(Best for: Mid-senior ICP, relationship-building, non-pushy opener)
***[Smiling, natural tone]***
Hi there, happy to connect, how you doing?
Thought I'd just drop a short voice note instead of another text message... hope you don't mind.
So I was looking at your [company details / recent post / profile] and noticed you're[SPECIFIC_OBSERVATION — e.g., 'you're expanding into X region' / 'you posted about Y challenge' / 'your team's working on Z initiative'].
Umm, in my experience of working with [THEIR_ROLE_PLURAL — e.g., 'Heads of Growth' / 'CTOs' / 'VPs of Ops'], I keep hearing [RELATED_PAIN_POINT — e.g., 'attribution is a nightmare' / 'tech debt is slowing everything down' / 'hiring's taking way longer than expected'].
... is that something you're seeing too, or are you tackling it differently?
If this isn't relevant, just let me know please, no pressure. Thanks for your time, have a great day!
(Best for: SMEs, consultants, C-suite who love explaining things)
***[Slightly uncertain tone, but confident delivery]***
Heyy, so glad we connected! how was your day so far?
I just had a quick question — and I'm genuinely a bit stumped on this one...
I've been researching [INDUSTRY_TREND / CHALLENGE — e.g., 'how companies are handling AI adoption' / 'the shift to hybrid work models' / 'supply chain volatility'], and I keep seeing two totally different approaches.
Some [THEIR_ROLE_PLURAL] are going with [APPROACH_A — e.g., 'in-house builds' / 'outsourcing everything' / 'aggressive automation'], while others are betting on [APPROACH_B — e.g., 'hybrid solutions' / 'slow integration' / 'manual + tech hybrid'].
...I can't figure out which one makes more sense for [THEIR_COMPANY_TYPE — e.g., 'mid-market companies like yours' / 'teams your size' / 'your industry'].
You're way deeper in this than I am — how are you thinking about it?
I would value your take on this, no strings attached. Make it a great day!