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Signal: Promoted in last 60 days
Hypothesis: New leaders have fresh budget and want quick wins
Messaging Angle: "What's top of your list for Q1?"
Opener: "Hey [Name] — saw you just stepped into the [Title] role at [Company]. Curious what's top of your list for Q1?"
Follow-up (Day 3): "Quick follow-up — most [Job Title]s I talk to at this stage are focused on [Common Pain Point]. Is that on your radar?"
Expected Reply Rate: 12-15%
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<aside>
Signal: Raised funding in last 6 months
Hypothesis: Fresh capital = budget for new tools
Messaging Angle: "What are you investing in first?"
Opener: "Congrats on the [Round] round, [Name]. Curious what you're prioritizing for the next 6 months?"
Follow-up (Day 3): "Saw you raised [$X]. Most teams at this stage invest in [Category] to scale faster. Is that part of your roadmap?"
Expected Reply Rate: 10-13%
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<aside>
Signal: 5+ open roles in target function
Hypothesis: Hiring = scaling pain points
Messaging Angle: "How are you planning to ramp them?"
Opener: "Noticed you're hiring [X] [Job Title]s — curious how you're thinking about ramping them quickly?"
Follow-up (Day 3): "Quick thought: most teams hiring at this pace struggle with [Specific Pain]. Is that something you're running into?"
Expected Reply Rate: 9-12%
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<aside>
Signal: Adopted new tool in last 90 days
Hypothesis: Recent tool adoption = active buyer
Messaging Angle: "How's the [Tool] rollout going?"
Opener: "Saw you recently implemented [Tool] — how's the rollout going?"
Follow-up (Day 3): "Most teams I talk to post-[Tool] implementation run into [Common Issue]. Curious if you've seen that?"
Expected Reply Rate: 8-11%
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<aside>
Signal: Testimonials mention specific pain point
Hypothesis: They care about solving this problem
Messaging Angle: Reference what they solved for customers
Opener: "Read the case study about [Specific Result from Testimonial] — how are you maintaining that as you scale?"
Follow-up (Day 3): "Quick question: how did you initially tackle [Problem They Solved]? Always curious how teams like yours approach this."
Expected Reply Rate: 7-10%
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<aside>
Signal: Uses competitor tool (via tech stack)
Hypothesis: Might be open to better solution
Messaging Angle: Ask what's working (not what's broken)
Opener: "Noticed you're using [Competitor]. What's working well for you?"
Follow-up (Day 3): "The main thing I hear from [Competitor] users is [Common Gap]. Curious if you've run into that?"
Expected Reply Rate: 6-9%
</aside>
<aside>
Signal: Commented on relevant post about [Topic]
Hypothesis: Actively thinking about this problem
Messaging Angle: Reference their comment
Opener: "Saw your comment on [Person]'s post about [Topic] — totally agree with your take on [Specific Point]. Curious how you're handling that at [Company]?"
Follow-up (Day 3): "Quick follow-up: you mentioned [Thing from Comment]. Is that something you're actively working on?"
Expected Reply Rate: 11-14%
</aside>
<aside>
Signal: Deal went cold 90+ days ago
Hypothesis: Timing might be better now
Messaging Angle: Check in on what they were working on
Opener: "Hey [Name] — been a few months since we last chatted. Curious how things are going with [Problem You Discussed]?"
Follow-up (Day 3): "No worries if timing still isn't right. Out of curiosity, what ended up being the blocker last time?"
Expected Reply Rate: 8-12%
</aside>