The Two-Campaign Approach

• Campaign 1: Pure network building (no selling)
• Campaign 2: Value-based outreach to established connections
• Why It Works: Creates familiarity before sales conversation
• Expert Strategy: "I launched two campaigns. One was specific to create new contacts and the other was to explore those contacts." - Jorge Martínez-Arroyo (37% response rate)

https://youtu.be/rI0-fUuetyo?si=W9ytYjOFIajafSzh

The "Imperfect" Writing Technique

• Use lowercase in places (especially "i" instead of "I")
• Occasionally skip capitalization at start of sentences
• Include brief, incomplete sentences that mimic natural speech
• Write as if you're typing quickly from your phone
• Expert Strategy: "Using not capital letters so it would look like it is really personal, wasn't made on a hurry, on the go from the mobile" - Anton Titov (65% response rate)

https://youtu.be/8ECtMHazy-M?si=icKo02iJksEcYi9E

The Multi-Channel Reinforcement System

• Connect on LinkedIn first (primary channel)
• Follow up with email referencing LinkedIn connection
• Engage with their content across platforms
• Create retargeting ads to reinforce messaging
• Expert Strategy: "When someone gets a LinkedIn message and then they get your email and then they're scrolling Facebook and they get your ad" - Alex Galbreath (41% response rate)

https://youtu.be/GxRgWxQFduA?si=d6HzJaH0HFZWa0IT