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Case Study #1: The “Relevancy” Approach (65% Response Rate)

Company: Archway Finance (Fintech) Target: Digital agencies in Pakistan Strategy: Used casual, 6th-grade English with deliberate "errors" (lowercase letters, informal style) Results: 65% response rate from 400 targeted prospects Key Insight: "Relevancy is much more important than personalization... Make it human, make it personal." - Anton Titov

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Case Study #2: The Market Research Method (43% Response Rate)

Company: Skin Federation (Skincare) Target: Indonesian skincare professionals Strategy: Positioned as seeking help and knowledge about the market Results: Built network of 60+ industry contacts providing market intelligence Key Insight: "The follow-up message was all about asking for help, not trying to sell. People were very forthcoming with information." - Peter Jenkins

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Case Study #3: The Relationship-First Method (37% Response Rate)

Company: COREangels Enterprise Tech (VC) Target: Angel investors and potential LPs Strategy: Two-campaign approach (connection-building first, then targeted engagement) Results: 37% response rate, built qualified investor network Key Insight: "The relevancy is in general much more important than personalization." - Jorge Martínez-Arroyo

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