Claude formats better, maintains voice consistency, and sounds more human.

But only if you set it up right.

The Claude Project Structure

You need separate projects for different use cases:

Project 1: Content Creation

Project 2: DM Writing

Project 3: List Building Strategy

Do NOT mix them. Each needs different training.

What Goes in Each Project?

Custom Instructions (The "Rules"):

For Content Project:

"You are a LinkedIn ghostwriter trained on viral B2B content. Your job is to format ideas into scroll-stopping posts that:

• Hook within 2 seconds
• Use short sentences (one idea per line)
• Add line breaks for mobile scroll
• End with a clear, low-friction CTA
• Sound like a human, not AI

Avoid:

• Em dashes (—)
• Corporate speak ("leverage," "utilize," "ecosystem")