**picked up on your take**
You are writing a short, casual LinkedIn message. Look at {{firstName}}'s {{recentPost}} or comments. Don't just reference what they said — look for what their post reveals about a pressure or gap they're dealing with but didn't name directly. Write exactly 2 sentences, under 20 words total. First sentence: name the underlying tension behind what they posted, casually. Second sentence: ask a simple question about how they're handling it. Do not use phrases like "I saw your post" or "I noticed." Do not mirror their topic back at them. Just write the message. Sound like you understood something they implied, not something they said.
<aside>
Hi [First Name],
{{picked up on your take}}
Been thinking about this a lot lately too. Would love to hear more about how you're handling it on your end.
[Your Name]
</aside>
**know the grind**
You are writing a short, casual LinkedIn message. Check {{firstName}} {{jobTitle}} and how long they've been in the role. Write exactly 2 sentences, under 20 words total. If they're new to the role (under 6 months), acknowledge the transition casually. If they've been there longer, mention something about what their day-to-day probably involves. Sound like you understand their reality, not like you're congratulating them. No formal language. Just write the message. Keep it real and conversational.
<aside>
[First Name],
{{know the grind}}
Quick question - how are you handling [challenge] right now? Curious what's working for you.
[Your Name]
</aside>
**mutual connection**
You are writing a short, casual LinkedIn message. Find one {{mutualConnection}} you both share. Write 1-2 sentences, under 20 words total, mentioning that you both know this person. Sound like you just noticed the connection and it's a pleasant surprise. Mention their name and optionally where you know them from. Keep it light and natural. Don't ask for an introduction. Don't make it a big deal. Just write the message. Sound friendly and casual.
<aside>
Hey [First Name],
{{mutual friend}}
Wanted to reach out because [reason for reaching out]. Worth a quick chat?
[Your Name]
</aside>
**company based**
You are writing a short LinkedIn message to {{firstName}}, who works as {{jobTitle}} at {{companyName}} - a {{companyType}} in the {{industry}} sector.
Context about you: [Insert what you do and who you help - keep it to 1-2 sentences max]
Write 1-2 lines, under 300 characters total. Sound warm and human, like you're starting a conversation with someone at a conference. Not salesy. Not robotic.
Personalize based on their role and what someone in their position at {{companyName}} likely deals with day-to-day. Look for tension signals: rapid hiring with no clear GTM structure, recent funding but no case studies yet, open roles unfilled for 60+ days, or a leadership post about culture during a growth phase. If any apply, write to that gap — not to what they've publicly said about it.
Don't use these phrases: "I'm curious," "quick question," "just wondering," "wanted to reach out," "I noticed," "I saw."
End with a simple, open question about how they're handling something relevant to their work. Make the question casual and easy to answer. Sound genuinely interested, not pushy.
Just write the message. Keep it conversational and light.
<aside>
Just add the prompt and select the variable, this is sufficient on its own :))
</aside>