What Are LinkedIn InMails?
LinkedIn InMails allow you to message someone directly without connecting first. Instead of sending a connection request and waiting for acceptance, you click "Message" and send directly to their inbox.
Standard InMail Process:
- Search for prospects (e.g., "VP of Sales")
- Go to their profile
- Click "More" → "Message"
- Send your message
- Uses 1 InMail credit (for most profiles)
The Credit Problem
LinkedIn Premium InMail Credits:
- 50 credits per month
- Credits renew monthly for up to 3 months
- Maximum of 150 credits at any time
- After 3 months, unused credits reset
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Why 50 Credits Isn't Enough:
- Even with 10% response rate = only 5 responses
- Some responses will be "not interested"
- You need higher volume for consistent results
- A successful outbound requires 200-500+ monthly touches
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