Remember 👇🏽

Most agencies optimize tactics:

• "Let's try a new subject line"
• "Let's test a different CTA"
• "Let's send more emails"

Top 1% optimize infrastructure:

• "Let's build a system that tests 8 subject lines simultaneously"
• "Let's create an API-driven workflow that auto-adjusts based on what converts"
• "Let's send fewer emails to better leads and get 6x the results"

The Difference Between 8% and 40% Reply Rates

It's not better copywriting.

It's infrastructure that doesn't break under pressure.

Now What?

1. Bookmark this guide
2. Start with Layer 1 (signal intelligence)
3. Build one layer at a time (don't try to do everything at once)
4. Track everything (you can't optimize what you don't measure)