The Problem

87% of the targeting looks like this:

• Job Title: [decision maker]
• Company Size: [50-100] employees
• Industry: [industry]

10,000 other reps are targeting the exact same list.

Your message lands in an inbox that's already seen 47 variations of your pitch this week.

Approach it differently

Instead of targeting static demographics, target situational triggers.

ICP Filters (Table Stakes)

• Job title/function
• Company size
• Industry/vertical
• Geography

Intent Signals (The Differentiator)

• Job changes (promoted in last 60 days)
• Funding rounds (raised in last 6 months)
• Hiring patterns (posting 3+ SDR roles)
• Tech stack changes (adopted new tools)
• Company announcements (expansion, new product launch)