3 Post Types That Drive Inbound
📢 Post Type 1: Feature Updates
What It Is
Share product updates, new capabilities, or improvements. Show you're actively building and evolving.
Why It Works
- Keeps users engaged with your product journey
- Positions you as innovating, not stagnant
- Creates anticipation for what's next
Our Formula
- Hook: "We just shipped [feature]"
- Problem: Why we built it (customer pain)
- Solution: What it does differently
- Impact: Early results or use cases
- CTA: "Try it now" or "DM for access"
Post these 1-2x per month or whenever you ship something meaningful.
🧲 Post Type 2: Lead Magnets
What It Is
High-value frameworks, templates, or resources that prospects save and share. These are your conversion engines.