There are 3 major advantages of using groups for targeting-

1. The Pre-Qualification Advantage

When someone joins a LinkedIn Group, they're essentially raising their hand and saying:

• "I'm interested in this topic"
• "I want to connect with people in this space"
• "I'm actively engaged in this industry/role"
• "I'm open to professional networking"

So instead of reaching out blindly, you’re reaching out to people who’ve already shown some level of interest or relevance to your offer or space.

2. The Trust Factor

Referencing a shared group in your outreach creates immediate common ground:

• Instant credibility boost
• Natural conversation starter
• Shared professional interest
• Removes the "stranger danger" factor

They were in that group for a reason, think of it and use it to reach out to them. In a way, it is “warm” outreach, not “cold.”

3. The Engagement Data

Group members have already demonstrated LinkedIn engagement by:

• Taking time to find and join the group
• Showing professional networking intent
• Being active on LinkedIn (to discover groups)