KPIs That Actually Drive Revenue

Most people track vanity metrics. Here are the ONLY 9 metrics that matter for your LinkedIn outbound funnel:

1. Connections Sent Per Month

Volume matters—send 800-1000/month. This is your top-of-funnel metric.

2. Connection Rate

Target 20-40% acceptance. Reveals profile strength and targeting accuracy.

3. New Conversation Rate

How many reply to messages. Most replies come after the 3rd follow-up.

4. Interested Rate

Aim for 30% positive replies. Indicates targeting and offer-market fit.

5. Discovery Rate

Who books initial calls (10-20% of interested prospects).

6. Opportunity Rate

30-40% discovery to opportunity conversion. Measures your sales qualification.

7. Close Rate

Opportunity to won—your sales execution and follow-up skills.

8. Average Sales Cycle

Target 30-60 days for B2B offers in the $2-5K/month range.

9. Deal Size

Annual contract value. $3K+/month retainers are a good baseline.