LinkedIn currently has over 2 million groups, with some boasting more than 1M members, and yet, people think LinkedIn Groups are dead because they're trying to use them the old way - posting content and hoping for engagement. They're right that posting IN groups is pointless now.
Like this group here has 100k+ members:
But when you look at the metrics, there is barely any engagement in this group:
Because they're focusing on engagement, not smart targeting.
Stop thinking of groups as engagement platforms. Start thinking of them as highly qualified targeting databases.
Here's what most people don't realize: Group members are pre-qualified prospects who've already raised their hand by joining. They're interested in your niche, they're active professionals, and they're much more likely to respond than cold prospects.
BUT - they will not engage with posts and comments in the groups.
Qualified leads will barely do that.
So your strategy needs to change.
The way to do that is to use the group and extract qualified leads from it, and reach out to them to talk directly.
This helped us generate 47 qualified leads in one month with significantly higher response rates than traditional cold outreach, and you can too!
Read on to know how.