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Commenting is the fastest way to get noticed by your ideal prospects on LinkedIn. When you comment strategically, you:
The key is being strategic about when, where, and how you comment.
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✅ Use all lowercase to seem more human ✅ Go back and like your previous day's comments (boosts their visibility) ✅ Focus on 2nd and 3rd degree connections before posting ✅ Be specific - point out exact sentences or ideas that resonated ✅ Take a strong stance (in moderation)
❌ Don't use em dashes - they're the easiest way to tell if your comment is AI generated ❌ Don't spend more than 2 minutes trying to write a comment. Move on. ❌ Avoid generic comments like "Great post!" or "Thanks for sharing!" ❌ Don't over-tag people (3 max) ❌ Don't share links
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When you see a high-engagement post in your space, don't just comment once. Reply to other people's comments with valuable additions. This multiplies your visibility.
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Look for posts where people are asking questions you can answer. Position yourself as the helpful expert who provides detailed, valuable responses.
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When someone shares a relevant story, add your own related experience. This creates a narrative thread that others want to follow.
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Jump on trending topics in your industry early with thoughtful commentary. Be among the first valuable voices in important conversations.
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❌ Commenting just to comment - only engage when you have something valuable to add ❌ Being too promotional - save the sales pitch for DMs ❌ Arguing or being contrarian just for attention - disagree thoughtfully ❌ Copy-pasting the same types of comments - vary your approach ❌ Commenting on every post from the same person - spread your attention