What to Edit (and Why It Matters)

1. Remove AI-isms

❌ "In today's world"

❌ "It's important to note"

❌ "At the end of the day"

❌ Em dashes (—)

Replace with natural speech.

2. Add More Emotion (If Needed)

AI tends to be neutral. You need spikes.

Before (AI): "This strategy improved results."

After (You): "This strategy crushed it. 62% growth in 90 days."

3. Tighten for Scroll

Mobile users scroll fast. Every line competes for attention.

Before (AI): "I've been working on this system for a while and it's helped me save significant time."

After (You): "This system saved me 3 hours daily."

4. Adjust Tone/Voice

Claude might nail 80% of your voice. You adjust the other 20%.

Listen for:

• Does this sound like ME?
• Would I say this out loud?