Step 1: Install RB2B to Identify Website Visitors
Tool Required: RB2B (Website Visitor Identification)
Cost: $149/month
Setup Time: 10 minutes
RB2B is a website visitor identification tool that reveals exactly who visits your website and what pages they view.
How to Set It Up:
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Sign up for RB2B (they offer a generous free trial)
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Get the tracking script:
- Log into your RB2B dashboard
- Go to the integration section
- Copy the provided JavaScript tracking script

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Install the script:
- Add the script to the <head> section of your website
- If you have a developer, send them the script to install
- For WordPress sites, you can use a plugin like "Insert Headers and Footers"
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Verify installation:
- Visit your own website
- Check if your visit appears in the RB2B dashboard
- You should see your name, email, company, and pages visited
What You'll See in RB2B:
Once installed, RB2B will show you:
- Visitor's name and email
- Company information (size, website, industry)
- Pages they visited on your site
- Time spent on each page
- Traffic source (how they found you)
For example, we can see when someone named Jack visits our competitor review page, along with his email, company details, and browsing behavior.
Step 2: Automate Data Flow with Zapier
Tool Required: Zapier