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What you just downloaded is a Claude Code skill system — 73 skills, 10 orchestrators, and 3 root files that turn Claude into a fully-operational GTM team. This guide explains how to set it up, how each piece works, and how to actually get value out of it from day one.

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Brought to you by a pretty woman called -

Anushka Gupta, Head - Ecosystem & Partnerships | SalesRobot

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BTW, we've been building SalesRobot since 2020. Bootstrapped.

We're at 5,500 users across 45 countries, but here's some actual crazy shit:

→ $2.7M in lifetime revenue

→ $1.2M ARR crossed

→ 3.3 million organic LinkedIn impressions in 2025 alone.

Give SalesRobot your ICP, connect your LinkedIn account, and it handles the rest:

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Check it out if you're intrigued, we've got a 14-day free trial (you should definitely give it a shot)

Book a demo today

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📁 What's in the zip

gtm-skill-system.zip

Unzip it and you'll see this structure:

your-gtm-project/
├── Claude.md          ← the router. loads on every session.
├── Brand.md           ← your positioning, ICP, voice. fill once.
├── SOUL.md            ← your writing voice. fill once.
└── .claude/
    └── skills/
        ├── linkedin-outreach/   (8 skills)
        ├── sales/               (11 skills)
        ├── content/             (9 skills)
        ├── marketing/           (9 skills)
        ├── growth/              (10 skills)
        ├── ops/                 (10 skills)
        ├── orchestrators/       (10 skills)
        └── industry/            (6 skills)

Drop this entire folder into the root of your Claude Code project. That's the install.

🔧 Step 1 — Fill in your three root files

This is the most important step. Every skill reads from these three files. If they're empty, you get generic output. If they're filled in well, every skill produces work that actually sounds like you.

Claude.md

This file is pre-written — don't touch it. It's the routing layer. Every time you open a Claude Code session, it loads this file first and figures out which skill to call based on what you ask for.

The only thing you need to know: if you ask Claude to do something and it doesn't route to a skill automatically, just say what you need more specifically. The routing table covers 73 use cases.

Brand.md

Open this file and fill it in. It has clear prompts for each section: