Here are the actual metrics from our first month of running this system:
Investment:
- RB2B: $149/month
- Zapier: $49/month
- Clay: ~$149/month (based on usage)
- SalesRobot: $99/month
- Total Cost: ~$446/month
Overall Campaign Performance:
- 326 website visitors contacted
- 66 new LinkedIn connections (20.2% acceptance rate)
- 32 qualified replies (9.8% response rate)
- $500,000 pipeline generated
ROI:
- Investment: $1338 in 3 months
- Pipeline Generated: $500,000 in 3 months
- ROI: 374:1
Even if only 10% of the pipeline closes, that's $50,000 revenue for a $133.8 investment - still a solid ROI.