• Never apologize for the voice note itself. Confidence = authority. Saying "sorry for the voice note" = low-status.
• One idea per note. Multiple topics = cognitive load = ignored. Single question/insight = clarity = response.
• End with a question OR a statement — never both. "Curious your thoughts?" (question). OR "Anyway, thought you'd find that interesting." (statement). Mixing = confusion.
• No background music/editing. Raw = real. Produced = salesy.
• Record in landscape (video). Portrait = amateur. Landscape = professional (even if casual content).