Line 1: Pattern Interrupt Opener (2-3 seconds) Break their mental pattern with something unexpected but relevant.
Line 2: Specific Observation (3-5 seconds) Reference something about them, their company, or their industry that shows you're not mass-messaging.
Line 3: Soft Discovery Question (2-3 seconds) Ask something that requires a thoughtful response and relates to a potential pain point.
Pattern Interrupts work because they break the recipient's automatic processing. When someone sees a video message, they're already in a different mental state than reading text. Starting with something unexpected amplifies this effect.
Observations prove you're not sending spam. Even basic observations about their role, company, or recent activity signal legitimate intent.
Discovery Questions create an open loop in the recipient's mind. The human brain is wired to want to close open loops, making them more likely to respond.
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Use Video When:
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Use Text When:
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