The 3-Part Insight Formula
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- Acknowledge Their Challenge
- Reference a specific industry/role challenge they likely face
- Show you understand their context
- Example: "I've noticed many [industry] companies struggling with [specific challenge]..."
- Share Specific Data or Learning
- Provide a concrete, actionable insight
- Include numbers or percentages when possible
- Example: "After analyzing 50+ companies in your space, we've found that [specific approach] typically increases [metric] by 23%..."
- Frame as a Question or Offer
- End with a question to encourage response
- Offer to elaborate if they're interested
- Example: "Would you like me to share how [similar company] implemented this?"
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Industry-Specific Insights That Work
SaaS/Tech
- "I noticed many [industry] companies struggle with [specific challenge]. We've found that [specific tactic] can improve conversion by ~15-20%."
http://youtube.com/watch?v=LjUXP_SZkvE&feature=youtu.be
Manufacturing
- "Most [specific type] manufacturers are losing 11-14% efficiency by not implementing [specific approach]."
https://www.youtube.com/watch?v=8553x-qbOAw
Financial Services
- "The top-performing firms in [specific sector] are now focusing on [emerging trend] to address [industry challenge]."
Healthcare
- "After working with 30+ healthcare providers similar to [company], we've identified that [specific insight] can reduce [common challenge] by 19%."
Pro Tip: "We didn't try to sell anything. It was all about asking for help, not trying to sell to people. The responses were absolutely amazing." - Peter Jenkins (43% response rate)
https://youtu.be/hMf47fiesUY