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Lead nurturing is the process of building relationships with prospects at every stage of the sales funnel.

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But here's what most people think it means:

❌ Sending weekly "just checking in" messages ❌ Waiting for prospects to get back to you ❌ Following up once and giving up

What it actually means:

✅ Strategic, value-driven touchpoints ✅ Addressing specific concerns and objections ✅ Moving prospects closer to a buying decision

Why 15-30 Minute Response Time Is Critical

The data doesn't lie:

• Respond within 5 minutes = 900% higher conversion rate
• Wait 30+ minutes = 80% drop in engagement
• After 2-4 hours = you've basically lost the deal

Why?

1. Attention spans are shrinking - Your prospect is evaluating 3-5 solutions simultaneously
2. Decision momentum is real - Hot leads cool down fast without immediate engagement
3. Competitor advantage - Someone faster is always closing your deals