(And why most people are doing it completely wrong)

Look... everyone talks about personalization.

But most people think slapping [First Name] in a comment makes it "personalized."

It doesn't.

Here's what the data ACTUALLY says:

1. Your Prospects Aren't Stupid

71% of consumers expect personalized interactions.

76% get frustrated when it doesn't happen.

Source: McKinsey

Translation?

That "Great insights, [Name]!" comment you're about to drop? They can smell it from a mile away.

And they're annoyed before they even finish reading it.

2. Generic = Invisible

Up to 85% of cold messages fail completely.

Source: LinkedIn

But here's the kicker...

Personalized messaging boosts conversion by 5-15% and can cut acquisition costs by up to 50%.

So you're either invisible or you're converting.

Your choice.

3. Trust Dies Fast