Problem: You're Ignoring Your Hottest Leads

Think about it this way: people who visit your website are like customers walking into your physical store. Instead of greeting them and starting a conversation, you're walking out the back door to cold-call strangers on the street.

Website visitors are your warmest possible leads because:

• They already know your brand
• They've shown interest by visiting your site
• They've consumed your content
• They're actively researching solutions you provide

Yet most businesses have no way to identify or follow up with these visitors unless they voluntarily fill out a form.

Solution: Website Visitor Identification + Automated Outreach

The solution has three components:

1. Identify anonymous website visitors with RB2B
2. Enrich their contact data (LinkedIn + email) using Clay
3. Engage them automatically via LinkedIn and email via SalesRobot

Here's the complete technical breakdown of how we built this system.